Multivariate Testing (MVT) The testing of multiple variations of many different page elements in various combinations to determine the best performing elements and combinations. For example, a multivariate landing test may test many variations of the pictures, copy, and calls to action used on the page in many combinations to find the best performer. Here’s an overview of the things you are going to measure in order to gauge your current rate of conversion, identify the trouble spots and design … Continue reading Conversion Optimization Made Simple: A Step-by-Step Guide →

Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services. What are the 8 Types of Digital Marketing? Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing . In the past decade, digital marketing has become … Continue reading Online marketing →

Once the money has gone through the gateway and merchant account, it winds up in your hands through your business bank account. For ease of transactions and also to keep track of your sales, it’s best to have a separate business bank account for all the transactions from your ecommerce store. What Is Ecommerce? Ecommerce, or electronic commerce, is a term that’s used often in sales discussions these days. Product sellers and service providers can increase sales through online commerce … Continue reading Ecommerce business →

Let’s recap. By now, you should have an inventory of your content and know what data you want to gather. For larger sites, let’s also assume you also know who’s on your audit team. Now, it’s time to run your content audit. What is a content audit? Content Audit Definition A content audit is a complete inventory and assessment of all the indexable content on your website, including lead gen landing pages, blog posts, articles, white papers, ebooks, checklists, FAQs, … Continue reading The Step-by-Step Guide to Conducting a Content Audit in 2022 →